.:VirtualSalt
Criteria for Evaluating a Creative Solution
Robert Harris
Version Date: January 30, 2000
Some idea of the value or merit of an idea (or a solution to a problem)
can be discovered by the degree to which it fulfills some or all of the
following criteria, as appropriate. How significant a solution is will
be determined by the problem itself. Inventing a new antacid is obviously
less significant than finding a cure for cancer, but both can be evaluated
using these criteria.
Successful
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Solves the Problem Effectively. The solution achieves the stated
goals, meets a need well. "It works." Because many solutions are only partial,
the degree to which the solution works is also an important part of this
measure. And because there are often several solutions to the same problem,
the degree of superiority of the solution is important. "This is a better
idea." "What an improvement." Negative side effects (collateral damage
in a military operation, side effects of a medication, hostile customer
reaction, high electrical consumption) must also be factored in.
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Meets Constraints. The solution works within the stated constraints
to the problem (or overcomes or circumvents them in some acceptable way).
"It’s on time." "It fits the specifications." "It's under budget."
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Acceptable to Users. The solution is agreeable to those who must
implement it, to society, to those affected by it. It is not "technologically
brilliant but sociologically stupid." The solution has positive secondary
effects and no (or minor) negative secondary effects. "We like it." Acceptance
is a perceptual, emotional, and psychological phenomenon, as well as an
intellectual and experiential one. It is crucial to think beyond the engineering,
beyond the technology, when deciding whether the solution is or will be
successful. You may have invented an anti-gravity device, but if no one
will use it, it is not a successful solution.
Efficient
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Good Cost/Benefit Ratio. The solution is economical, with high price/performance
ratio. "We can afford it." "It’s worth the money." "It’s worth the effort."
"Here's a new, less expensive way to do it." "This will pay for itself
quickly." Money (that of corporations and individuals) exists in finite
amounts, and all solutions must compete with each other for these limited
resources.
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Practical. The solution is logical, useful, systematic, understandable,
"do-able," not overly difficult or complex for the intended benefits. It
is as simple and direct as possible for the desired outcome. "We can do
it." "We found an easier way." "I can see how this could work and what
it could do for me." Sometimes a seemingly impractical solution is actually
only a communication problem. Many new Internet companies, for example,
seem unable to explain in a few, clear words, just what they do.
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Reliable. The solution will continue to work over time with a high
degree of reliability, consistency, and effectiveness. "Hah! It still works."
Dependability is at the core of user satisfaction. The parts cost may be
trivial, but replacement cost in labor, disruption, and psychic trauma
add up quickly. Or if the matches are great when they light, but they don't
always light. . . .
New
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Original. The solution is innovative, breaking new ground. "That’s
brilliant." "What will they think of next?" A ball point pen with a particularly
great design may be seen as original from a design point of view.
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Surprising. The solution is unusual, out of the ordinary lines of
thought. "Why didn’t I think of that?" "I can't believe they can do it
that way."
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Seminal. The solution provides the foundation for further, similar
solutions, opens new vistas for further development. It represents a beginning--a
new line of inquiry--with the promise of a future. "Hey, this has possibilities."
"We could use something like this over there, too."
Coherent
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Unified. The solution is organized, seamless, synthetic, organic,
holistic, competent. "It all fits." "It’s perfect." "What a great system."
Solutions that involve a clear (and perhaps even simple) conceptual design,
are most likely to emerge as unified.
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Refined. The solution is synergetic, high quality, good, well-designed,
well-crafted, well-executed. "That’s neat." The best solutions have usually
passed through several iterations of the refinement process before being
implemented. (Of course, refinement continues after the solution collides
with the "real world" as well.)
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Esthetic. The solution is artistic, attractive, beautiful, enduring,
timeless, likable. "It’s beautiful." "What an elegant idea." Many a great
technology has failed because it was put into an ugly plastic shell.
As mentioned, some of these ideas may not be relevant to a particular solution.
Novelty, for example, is more important in consumer goods than other areas.
For further information, see the articles on Creative Thinking and Problem
Solving on the VirtualSalt Home Page.
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About the author:
Robert Harris is a writer
and educator with more than 25 years of teaching experience at the college
and university level. RHarris at virtualsalt.com